A couple of weeks ago, a friend asked me how bloggers make money. He never met anyone who was a blogger; he knew plenty of Twitch streamers, bloggers, and TikTokers, but nobody who was an old-school blogger.

While this is not a comprehensive list of ways bloggers make money, here are just a few ways that I either make money now or have made money in the past.

Brand deals: Brand deals are a big one. Brands send bloggers products or provide services to facilitate reviews or for advertising on blogs and related social media. I have done brand deals before, and they are usually a lot of work, but it is always fun to try out a new product or service that you might otherwise not be able to afford. 

Affiliate marketing: Bloggers sometimes opt to work with advertising networks. Affiliate marketing links consumers to products and services. Bloggers receive a small commission when links are clicked and when purchases are made after clicking through a link.

I use a few affiliate marketing networks such as Shopher (formerly MySavings) and Share A Sale. I am an Amazon affiliate as well. A lot of affiliate marketing networks have a small pay-per-click fee of a few cents per click. So, visiting links in bloggers’ posts, either on their blogs or their affiliated social media, can help bloggers a little bit.

Selling products or services: Some bloggers sell products. Printables are very popular. Sometimes through Etsy, but also sometimes directly through their own websites.

Some blog or cell services like exclusive content (Patreon), consulting services, or classes specializing in their blog niche. Many years ago, I used to teach couponing/frugal living classes in my local area. While the classes themselves were free, I sold newspaper subscriptions, and that’s how I made money. This is back in the days when most coupons came in the Sunday paper, and rebate apps like I bought it or not common.

Referral credits: When bloggers share apps or services, oftentimes the app service offers a referral incentive. Examples include Ibotta, Fetch Rewards, and Venmo. They frequently have incentives of a few dollars (or the point value equivalent), usually up to about $10. 

Of course, the more a blogger posts, and the more eyes are on the content, the greater the opportunity to earn money.

Supporting your local blogger by visiting a blog for even five minutes or scrolling through a post is a great way to support a blogger. Read a few posts and share on social media if you find something that resonates. Leave a comment on their social media. These small steps can really help increase a blogger’s reach, which opens them up to being offered more lucrative opportunities.